Squid in Love Font for Creative Branding Projects
I was staring at a blank brand board one afternoon, the kind of moment that makes you question your life choices as a designer. The client had just sent over their vision for a new boutique skincare brand—minimalist, fresh, and with a playful twist. It needed to feel like a spa day in a jar, but also professional enough to earn trust. That’s when I opened up my font library and stumbled across Squid in Love. At first glance, it looked like a quirky choice, but something about its curves and energy made me pause.
A Font That Feels Like a Breath of Fresh Air
Squid in Love is a display font that doesn’t take itself too seriously. Its character shapes are fluid and whimsical, almost like they were drawn by hand with a sense of joy. The letters have a softness to them, but not in a way that feels lazy or unprofessional. It has a unique personality that leans into fun without sacrificing readability. I found myself testing it on logo drafts, and each time it felt like a natural fit for the brand’s voice—playful yet trustworthy.
One of the first things I noticed was how well it worked on packaging mockups. When placed on a product label or a sticker, it added a touch of charm that didn’t clash with the minimalist aesthetic. It wasn’t trying too hard to be bold, but it had presence. The letterforms had subtle variations that gave them a handcrafted feel, which aligned perfectly with the handmade nature of the skincare products.
From Logo to Social Media: A Versatile Display Font
As I started building out the brand identity, I realized Squid in Love could do more than just sit on a logo. It worked beautifully in headlines for social media posts, where it caught attention without overwhelming the content. On Instagram, it paired well with clean sans-serif fonts for body text, creating a nice contrast between playfulness and clarity.
For the website header, I used it as a headline font, and it brought a warm, inviting tone to the page. The font’s gentle curves felt like a friendly greeting, which helped reinforce the brand’s approachable image. Even in smaller sizes, it maintained legibility, which is a rare quality in many display fonts.
I also tested it on business cards and shop signs. On a small scale, the font still held its charm, and the details weren’t lost. It wasn’t too ornate to feel cluttered, and it didn’t get lost in the background either. It was versatile enough to work across different mediums, from digital to print.
Font Pairing and Practical Design Tips
When working with Squid in Love, I found that pairing it with a clean sans-serif font like Helvetica or Montserrat helped balance the design. The contrast between the playful curves of the display font and the crisp lines of the sans-serif created a dynamic visual hierarchy. It worked especially well in editorial design, where the headline would grab attention, and the supporting text would keep the reader engaged.
Another thing I considered was the font’s file formats and licensing. Since this was a commercial project, I made sure the font had proper commercial use rights. It also came with a few alternate characters and ligatures, which added a nice layer of customization without complicating the design process.
If you’re planning to use Squid in Love in a full brand system, I recommend testing it in various contexts before finalizing. Try it on different backgrounds, sizes, and alongside other typefaces. It’s easy to fall in love with a font, but it’s important to ensure it works across all your brand materials.
Why Squid in Love Works for Branding Projects
What makes Squid in Love stand out is its ability to add character without overpowering the message. It’s perfect for brands that want to feel creative and approachable, but still maintain a sense of professionalism. Whether it’s used on a logo, packaging, or a website header, it brings a unique energy that helps a brand stand out in a crowded market.
I’ve used it in several projects since then, from a local bakery’s branding to a creative studio’s website. Each time, it delivered that right mix of fun and sophistication. It’s not a font that shouts, but one that invites you in. And in the world of branding, that kind of invitation can make all the difference.
